Finding ways to increase fund-raising capacity without increasing the size of your staff is a common challenge faced by not-for-profit organizations.  The Old Colony YMCA had a long history of success, but knew that they needed to find new ways to raise funds.

The Old Colony YMCA offers traditional YMCA programs as well as a wide variety of human and social services. It is an on-going challenge to tell the complete Y story to funders and explain the wide-reaching impact it has on the community.

According to Vincent Marturano, President and CEO, “We were looking for a fresh approach, building on the solid practices we already had in place.”To develop that fresh approach, Donor by Design brought together staff and volunteers to do an in-depth study of the YMCA’s image. Pulling from the marketing and branding expertise of the Y volunteers, the Old Colony Y “found new ways to position the YMCA as a charity of choice in our community.”

The result is an integrated financial development strategy – combining all the traditional elements of annual, capital and endowment funding with a donor cultivation strategy that is all about telling this YMCA’s story in a consistent, compelling way.