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    TELL ME YOUR STORY

    Posted by Bruce Berglund on Jun. 19, 2017

    This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you learn your supporters’ stories? 

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    Topics: Donor Love, Storytelling

    EINSTEIN, PING PONG AND GRANDMA’S BASEMENT

    Posted by Jon Simons on Sep. 10, 2015

    Great communicators treat storytelling as an art. They know it’s among the most effective ways to make a point, set a tone and connect with an audience of any size. Stories bring organizational mission to life, give a face to a case and leave long-lasting impressions. As fundraisers, we are eager to tell stories, and if done well, we have the opportunity to entertain, educate and inspire. We often enter rooms prepared to network, armed with our best stuff, ready to impress! What could possibly go wrong?

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    Topics: Donor Cultivation, Storytelling

    WHAT’S YOUR STORY?

    Posted by Jon Simons on Jul. 14, 2015

    Listening to author Chimanmanda Ngozi Adichie’s TED talk, “The Danger of a Single Story,” I was reminded of a trap that I often fall into while researching donor prospects.
    Through web searches, wealth screenings and giving histories, I begin to develop a profile that guides my assumptions, strategies and engagement plans. From my research, I begin to understand who the donor is and how he or she might connect to a given cause.
    Or do I?
    As Ms. Adichie points out, when we base our perceptions of a person from limited data and knowledge, we are in real danger of building and perpetuating their “single story.”
    Please don’t misunderstand me. There is great value in prospect research to understand giving trends and capacity. My point is that capacity is only one part of the donor engagement formula. Understanding a prospect’s interest is most often the key to unlocking the potential of a deeper connection.
    In fact, the most effective way to better understand someone is to visit with them, ask questions and listen! Too often we think we know someone by his or her reputation or public image. Sometimes we simply define someone by their net worth, occupation or past achievements. We fall into the trap of the “single story.”
    If you want to truly understand your potential donors, seek to know them beyond their single story. Bruce Berglund, President of Donor By Design, often asks people when he meets them to share their life story from birth to today in 5 minutes. While people are initially surprised by this question, they spend the next 5 minutes (often longer) sharing the many facets of their life journey, including their passions, dreams, victories, disappointments and lessons learned.
    Those stories tell us so much more about what inspires, motivates and compels a donor than a simple glimpse at their giving history and net worth ever could.
    If you want to go deep, push beyond the trap of the single story.
    Watch this powerful TED Talk for yourself:

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    Topics: Storytelling, Prospect Research

    THE BEST STORYTELLERS AREN’T BORN, THEY’RE MADE

    Posted by Danny Maier on Mar. 23, 2015

    This blog recently appeared on the NAYDO (North American YMCA Development Organization) website. We thought you’d enjoy it too, if you’re a Y or any other nonprofit, school or church.

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    Topics: Case For Support, Storytelling, Case Statement, Making The Case

    BRIDGING THE GAP

    Posted by Lora Dow on Mar. 16, 2015

    A big part of what I do with my non-profit clients is help them to develop and refine their case for support? What’s a “case?” It’s simply a collection of compelling reasons (both data and stories) as to why an organization is worthy of support. You’ve probably made a case for support at some point in your career – be it a letter, a grant proposal or a sales conversation over coffee.

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    Topics: Case For Support, Art Of The Ask, Storytelling, Cultivation, Making The Ask

    A FACE TO THE CASE

    Posted by Sara Luke on Mar. 25, 2014

    “Nobody really goes hungry in America.”

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    Topics: Case For Support, Storytelling

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