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    LESSONS FROM UNITED AIRLINES

    Posted by Danny Maier on Apr. 13, 2017

    Every leader fears a crisis. So much time and effort are rightly invested in reducing risk, bolstering safety, and ensuring protocols are followed. All are essential to protecting your organization. But sadly, most organizations are at greater risk because they have not prepared – and never practiced – to communicate in times of urgency.  I remember a friend rightly pointing out, “Prayer is not a communication strategy.”

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    Topics: Communications, Crisis Communications

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