Fundraising is a lot like yoga. If it hurts, you are probably doing it wrong.
A big part of what I do with my non-profit clients is help them to develop and refine their case for support? What’s a “case?” It’s simply a collection of compelling reasons (both data and stories) as to why an organization is worthy of support. You’ve probably made a case for support at some point in your career – be it a letter, a grant proposal or a sales conversation over coffee.